Thank-you!!!

Well everyone, it is nearing the end of the semester and it was my pleasure sharing these interesting marketing facts with you! I hope you liked the blogs i've made. Thanks again :)

CBS Wins Kraft Hockeyville Competition

Kraft Hockeyville is a Gemini Award-winning Canadian reality television series developed by CBC Sports and sponsored by Kraft Foods, the NHL and the NHL Players' Association in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. The Robert French Memorial Stadium, CBS was picked as one of the top five finalists. Due to the great support from Newfoundland they have won the competition. They now receive:

• Hosting an NHL Pre-Season Game in their community arena.
• A CBC’s Hockey Night in Canada broadcast in your community.
• $100,000 in arena upgrades from Kraft.

Congratulations CBS!!!

Tim Horton's Serving Community Means More Than Just Coffee

Tim Hortons strives to be involved with the local community. They have many local programs that make them successful in getting out there and making themselves known and well appreciated. There current local programs include:

- Free March Break Skating in certain loacations
- Free March Break Swimming in certain locations
- Timbits Minor Sports Programs
- Food Drives
- Earn-a-Bike Program

By having these great programs they make people want to go there and purchase their products because they give back to the community.

Hockey Players and Marketing

Im sure everyone has seen the commercials that Sidney Crosby have been in marketing Reebok's products. Reebok International has signed a multi-year agreement with Sidney Crosby, the top pick NHL draft. He is a major part of Reebok's marketing strategy, both on and off the ice. Reebok is all about using Pittsburgh Penguin Sidney Crosby as the face of their hockey gear. On one of the best runs of his career, Reebok uses him throughout their campaign along with effective social media for their marketing strategy. They feel that people look up to him and want to be the hockey player he is and if they buy their product he wears, they will be that much closer. I believe this is a smart way for Reebok to promote their product.