Hockey Players and Marketing

Im sure everyone has seen the commercials that Sidney Crosby have been in marketing Reebok's products. Reebok International has signed a multi-year agreement with Sidney Crosby, the top pick NHL draft. He is a major part of Reebok's marketing strategy, both on and off the ice. Reebok is all about using Pittsburgh Penguin Sidney Crosby as the face of their hockey gear. On one of the best runs of his career, Reebok uses him throughout their campaign along with effective social media for their marketing strategy. They feel that people look up to him and want to be the hockey player he is and if they buy their product he wears, they will be that much closer. I believe this is a smart way for Reebok to promote their product.